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Video Marketing

"Video marketing energizes your search results and is reusable in many communications and marketing channels."

Video Marketing is simple and effective

YouTube is the biggest player in the video business.  It is a powerful search engine, second only to Google as measured by search volume.  It is also owned by Google.  Does your business need a video presence?  Absolutely! 12 Reasons to have video on your website

Video can be simple and shot with a hand held recorder or it could be shot professionally and edited to production quality.  Either way video is important for your website and marketing efforts because it:

  • Drives site traffic
  • Increases the time spent on your site
  • Enhances the user experience
  • Boosts conversion and ROI
  • Provides a 24/7 salesperson
  • Sets you apart from the competition
  • Encourages viral marketing
  • Increases online awareness of your company
  • Harnesses the power of online exposure
  • Makes your company look forward thinking
  • Helps you capitalize on the emergence of new media
  • Attracts New Business
Creating video

Video Solutions

WSI Video Productions has crews internationally in over 100 cities, specializes in creating professional short content for promoting companies to grow their business. Our award winning crews will develop your films from inception to completion. We prepare the script, shoot, and edit your productions for top quality video branding.  We then create web files and distribute them for you on popular video sites on the World Wide Web- and can also provide streaming video players for your site.

Video is memorable

Having videos on your sites will prove to be an invaluable marketing tool. Not only will videos make the site more innovative and engaging, but Wharton School Research shows people are three times more likely to respond to your site with videos. Reading about the products is great- but people only remember 10% of what they read, however they recall more than 50% of what they see and hear. Videos will help enhance the sites search engine optimization too, helping people to find your company.

Videos have multiple uses
In addition to residing on your website, the same video can be used in multiple contexts.  They can be sent as links or embedded into email messages, they can be provided as DVDs in sales packages and can be syndicated to many video sites.

Advantages of the WSI video solution
WSI provides high quality video.  the WSI video player for your site is search engine friendly.  It allows your video to be optimized so that it can be found by your prospects and customers.  As part of the service, WSI will distribute the videos on a multitude of video networks.  The video player can also be customized so that when you place them on other sites and social media - they come back to your site.

Fast Facts
Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008
Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. – Source eMarketer, Dec 2008
Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. – Source eMarketer, Dec 2008
In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008
Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008


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