Be Wherever Your Customers Go

We live in the mobile age.  Almost anything you can think of is available on your smartphone.  You can bank, trade stocks, order food, watch sports and movies, and of course, communicate in a variety of ways, all from a small smartphone.  Is your business available on your prospects’ smartphone?

People move around a lot, we always have. We walk, ride bikes, drive cars, take public transit, travel on airplanes and even spaceships.  We live in a world of perpetual connectivity, we expect to remained connected.

Out Of This World

Canadian astronaut Commander Chris Hadfield is a perfect example of mobile technology.  He shared  pictures and videos, communicated via email and stayed updated on the world below via the Internet.

Constant Movement

Consumers travel from their homes, to the office, to off-site meetings, to a stop at the coffee shop, then back to work for the afternoon before heading back home. Your prospects are expected to be connected in their businesses and jobs.  In turn they expect your business to be equally connected.

A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. It’s becoming increasingly more important for businesses to maintain a connected and consistent presence across multiple platforms.

The web is increasingly mobile.  It seems everyone has a smart phone and many have tablets.  It won’t be long before more web searches are performed on mobile device than on a desktop or laptop.  The devices themselves are becoming smarter and internet connectivity is increasingly ubiquitous.  As devices become incresingly useful and web access becomes evermore common, the mobile web accelerate in importance to business development, marketing and day-to-day operations.  What should your business do to take advantage of this trend?

Here are 5 mobile trends to take advantage of and get ahead of your competitors. 

  1. A multi-channel strategy needed to enhance customer experience.  It is important to have a mobile marketing strategy.  The cornerstone of that strategy is a web presence that works across all devices.  Responsive web design is key.  A site developed using responsive design principles and technology will be user friendly regardless of what device is being used to access it.  Combining this with a consistent branding experience and integrated digital marketing plan across all channels will give your brand a powerful one-two punch.
  2. Mobile is fueling the trend to more visual content.  Large swaths of text may tell your story on a desktop or laptop.  On mobile devices real estate is precious.  The trend on the mobile web is fewer words and  more visual aesthetic content.  Be creative with more images and graphics.  Use shorter words and let your images and media elements do the talking.
  3. Mobile video popularity is huge.  YouTube serves over 200 million mobile views per day.  People are engaging with video via mobile social media.  Videos that are mobile-friendly, of sufficient quality and engage your target audience will have a positive impact on your brand.  Syndicating your video content on social media platforms will multiply their reach.
  4. Mobile is changing how we socialize.  Many social media platforms are perfectly adapted for mobile use.  Staying in touch and staying updated using social media platforms is a breeze from any mobile device.  Your target markets belong to and identify with communities that thrive on social media platforms. It is essential to incorporate a social media marketing plan as part of your multi-channel multi platform on-line strategy.
  5. Location based technologies are everywhere.  Location based marketing  leverages the who and the where for mobile users.  This unlocks new exciting opportunities for more targeted ad messages, push notifications triggered by the location of the user and their smart phone and better customer behavior insights.

In conclusion the mobile revolution is here to stay.  The future is more devices, including wearable technology.  Like the internet itself, it is not a fad and it is here to stay,  As it continues to advance businesses will seek out and exploit innovative ways to achieve greater customer engagement, improved brand loyalty and more sales.

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