Our Digital Solutions Get Results
WSI understands that no two businesses are the same. Each business has its own specific reality and context. Solutions that work for one business may not work for another business. Our first step is to understand your organization, your customers, your competitive environment and your goals. We then apply those factors to our vast knowledge base and build a campaign that fits your objectives.
WSI has the breadth of knowledge and the team that is capable of implementing a full suite of digital solutions. We will work with you to determine which tactics are best suited to attain your business goals and fit your organization’s culture. We”ll combine tactics to build an overall strategy to form the optimal digital marketing plan for your business.
Our digital solutions address four pillars of digital marketing: site, search, social and mobile. Some solutions may fit into more than one group or not entirely into one at all; don’t worry, the categories are just a way to loosely organize the many digital solutions we offer.
A website is an important part of any business’s digital presence because it’s often where potential customers go to get a first impression. Our site solutions cover important tactics such as landing page optimization and content marketing. Businesses can use these tactics to tell their stories and attract their potential customers. Website Analytics fall into this group. Analytics provide hard data. It is essential to measure a website’s activity and how visitors are behaving on landing pages and engaging with content to enable fact-based understanding of a webpage’s effectiveness.
“Google it” has become the most common way for people to find information, products and services. Search marketing focuses on attracting customers who are using search engines to your website. This is accomplished by providing the answers to their questions or products and services that satisfy their needs. WSI’s search solutions comprise;
- pay-per-click (PPC),
- display advertising,
- retargeting, and
- search engine optimization methodologies.
Each of these tactics drives more traffic to your site. More traffic to your site by people who are searching for what you have to offer translates into more sales opportunities.
Social media is here to stay. It is certainly gaining more popularity by the day. There is a social media platform for everyone. As adoption rates continue to rise with each new social platform, savvy businesses are taking advantage of the ability to engage with their customers in a social setting. Our social solutions include social, email and video marketing. Each of these tactics can be used by businesses to increase brand awareness and engage with their target market. This all helps to improve customer retention.
Mobile is a slightly different case because some elements from site, search and social are also part of this group (since they can and should occur on mobile as well). But for the purposes of this pillar, mobile is important because the user adoption numbers for smartphones and tablets are through the roof, which means potential customers are now searching and engaging while they’re on the move. Our mobile solutions include mobile marketing and responsive web design, both integral digital solutions for capitalizing on the mobile customer.