Competitor Analysis: Roadmap to Online Success

Digital marketing enables businesses to measure their marketing results in great detail.  This has changed the way businesses can use marketing results to increase sales, and cultivate long-term relationships with their audience.   While many businesses today are taking advantage of measuring their marketing, only a subset are measuring what their competitors are doing.  Paying attention…

5 Key Components to Improve Customer Acquisition

Today’s overcrowded online marketplace forces businesses to compete hard to build a loyal customer base.   A key way to do build a strong base is to consistently develop and follow an effective Digital Marketing Plan.  Most companies either don’t have an effective Digital Marketing Plan or they have a plan but don’t follow it….

5 Sure Fire Ways for Improving Brand Promotion

Your brand is an valuable business asset. Being instantly recognizable is important when your target market is ready to buy and thinks of you first. Extend Your Reach with Google AdWords Ad Extensions. Google AdWords Ad Extensions make your ads stand out.  The extra visibility and content enhance the impact of your ad and help…

5 Key Components for Building Better Brand Authority

The continuing evolution interactive communications on the web such as social media networks, user review websites and more informative search results means that more people will do more due diligence on your business and make more buying decisions using the wealth of information that is available on the web.  Business owners and leaders can leave…

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