Competitive Analysis

Email Marketing

"Email Marketing is a tremendous tool for nurturing existing business relationships, developing new business relationships and boosting the effectiveness of social media ."

Email Marketing is low-cost and effective

Email marketing is probably one of the least expensive and most measurable, effective and easy to implement methods of online marketing. Of course, many companies are still struggling with fundamental issues like spam filters and blocked emails. With knowledge, expertise and the right tools and technologies, your business can stop walking the email marketing tightrope and start converting instead.

What is Email Marketing?

Quality email marketing is not SPAM. It is communication that the consumer has requested and looks forward to receiving. Email marketing is a powerful lead nurturing and branding tool. Building and maintaining mindshare using a quality email campaign will lead to sales down the road.

Building a Quality List and Social Media

The golden rule of email marketing is to never send an email to someone who has not asked to receive the email. There are several techniques to gathering emails for a permissions-based list. A sample of traditional methods is to ask current customers, have sign-up sheets at a business location and promote your email list at networking events.

Social Media offers a huge opportunity to build a quality email list. Members of your networks, whether they are Twitter followers, Facebook fans and friends, LinkedIn connections or otherwise connected in the social media world represent a powerful opportunity to grow a quality email list.

WSI Whitepaper and Webinar

The following WSI sponsored whitepaper and webinar provides valuable knowledge on how to use email marketing and augment it with social media to deliver results for your business.

Email marketing and Social Media Marketing (273 KB)

Email Marketing and Social Media Marketing (48426 KB)

Contact your WSI Consultant today to find out how your business can benefit through quality email marketing.

Fast Facts

	Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008
	Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. – Source eMarketer, Dec 2008
	Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. – Source eMarketer, Dec 2008
	In light of the economy The golden rule of email marketing is to never send an email to someone who has not asked to receive the email. There are several techniques to gathering emails for a permissions-based list. A sample of traditional methods is to ask current customers, have sign-up sheets at a business location and promote your email list at networking events. Social Media offers a huge opportunity to build a quality email list. Members of your networks, whether they are Twitter followers, Facebook friends or fans, LinkedIn connections or otherwise connected in the social media world, represent a powerful opportunity to grow a quality email list. US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008
	Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008